Surefield combines proprietary 3D home-tour technology with experienced full-service agents to help you attract more serious buyers with less hassle, saving you up to 75% in commissions.
More than 90% of home buyers use the Internet to search for homes for sale, and most of them find the home they purchase by themselves. Our virtual 3D home tour automates the home tour process, allowing buyers to directly tour a home online anytime, anywhere.
Our team has decades of experience — and success — improving real estate processes. Our unique 3D home tour using computer-vision technology, gives buyers the most realistic, remote tour of your home, enabling a new level of efficiency with no trade-offs.
Before Surefield, buyers needed an agent to tour homes. Surefield's virtual 3D home tour is the first and only service to show the entire home - inside, outside and an aerial view. Now buyers can view your home remotely on their own, giving you the convenience and freedom from constant cleaning and last-minute tours.
The home tour simulates walking through your home, giving buyers a realistic look at the flow and surroundings so they can make smarter decisions during their home search—and you receive inquiries from more serious and qualified buyers. When a buyer is ready to take it to the next level, buyers can tour the home with their agent; if the buyer is unrepresented we’ll get them in the home.
The Surefield Advantage gives you maximum online exposure and full service with up to 75% in savings.
Surefield is the first residential real estate brokerage to put you first when creating a commission plan. Because buyers can view your home remotely, Surefield embraces this efficiency and passes on the savings to you. You save big by cutting the typical 3% buyer's agent commission, while still enjoying full seller representation.
Residential real estate is sold successfully around the world without prepaying for the services of a buyer’s agent and where the listing agent provides home tours. Surefield is the first brokerage to bring this practice to the United States, while adding computer-vision technology via a unique, virtual 3D home tour. Now you have more freedom in marketing and accurately pricing your home while giving buyers access to your home around the clock.
If an unrepresented buyer wants to buy your home, we'll get the buyer into your home. If they want to make an offer, we’ll refer them to an attorney to draft the offer. This saves you up to 75% of the typical commission. Also, buyers can tour Surefield homes with their agent, just like any other MLS-listed home. Either way, it puts you in the drivers seat.
Globally, commission rates for similar economies are between 1 and 2.5%. The seller usually only pays for his agent, who also gives home tours to potential buyers. In the United States, the customary total commission rate is 6% and the seller pays for his and the buyer’s agent.
It is a common misperception that the services involved in buying a home are free—after all, the buyer is the only party bringing any money to the table. Shouldn't the buyer decide how much to pay their agent? As a home seller, you know that buyers today work with a wide variety of real estate agent business models and that a one-size-fits-all concept just doesn't apply any more. Many buyer's agents now refund some or even most of their commission back to the buyer directly, so the old model doesn't make much sense any more.
According to the National Association of Realtors, the majority of buyers find the home they eventually buy online by themselves.
The argument is that buyer’s agent commissions provide an incentive to get buyers into homes. In today’s environment the Internet makes this theory obsolete. More than 90% of home shoppers go online to search for homes for sale. And with Surefield’s virtual 3D home tour, buyers can tour the home directly online 24/7. It is much faster and more efficient for buyers and the commission savings can be passed on directly to you. Look at other service businesses. The person using the service pays for it—a nail polish company doesn’t pay for pedicures, a car dealer doesn’t pay for gas. So, why should sellers pay for the buyer’s agent. In many countries, buyers hire agents to represent them or write a fee into the offer. Even more common, buyers hire real estate attorneys.
But none of this would be possible without Surefield’s virtual 3D home tour, which automates most of the in-person home tours that occur when marketing a home. Built in-house using computer vision technology, the virtual 3D home tour simulates walking through the home, giving buyers a realistic look at the flow and surroundings.
Now sellers don’t have to pay 3% buyer’s agency commission to get people into their home because Surefield is using technology to get buyers into the house online instead. When a buyer is ready to make an offer and needs to get inside the home, they can tour the home with their agent; if the buyer is unrepresented we’ll get them in the home.
“When I see something that uses technology to save money, I’m like, I want that. ... Surefield is just a better way of doing things. And you make more money, there will be more money in your pocket and we’ve had a great experience with Surefield.”
Ajit and Myriam used Surefield to sell their Seattle townhome.
“Surefield sold our house in less than a week and I thought that was spectacular, there were no problems. The buyers came in with an offer that was greater than what we were asking for and Surefield took care of everything.”
Lori used Surefield to sell her Bellevue home.
“When I was made aware of the difference in fees I thought, being a financial advisor by trade, I thought there is a reason that would explain why one fee was significantly lower, so I thought it was a trade off in what we get in terms of service, but I was pleasantly surprised that it exceeded my expectations ... I did nothing but work with Surefield they took care of the entire process.”
Steffen is a financial advisor and recommended Surefield to his client.
“The quality of service, the level of service was just amazing. … We had a lower buyer’s commission and initially we thought that agents would not want to show our house because of the low commission. But even though they were a little skeptical about it initially, they did end up showing the house and we did end getting an offer really soon. We actually got multiple offers. … The lower commission was not at all an issue.”Saqib, Maha and Zayyan used Surefield to sell their Redmond, Washington townhome.
“The service with Surefield was fantastic. Very professional. They swept in one day, staged my condo, shot a video, printed the sheets up, two days later it was on the market. I had agents coming out of the woodwork. Condo sold with multiple offers at more than full price. I’ve used other real estate companies and this is the best. I saved a lot of money. I would absolutely recommend Surefield to friends of mine.”
Doug used Surefield to sell his Seattle condo on First Hill.
|Open house||24/7 Online||No||Sunday, 1-4 PM||Sunday, 1-4 PM|
|Online 3D tour||Included||No||Included||No|