The Insider’s Guide to Real Estate


Everything brokers tried to hide

And nothing they want you to see

The Insider’s Guide to Real Estate helps you navigate your home sale by uncovering the hidden secrets behind the incentives, commissions, pricing, and everything you don’t need to do. Industry insider’s end up doing better financially when they sell, and we get into the details explaining exactly how they do it. These insights often turn the conventional wisdom and narrative around home sales on its head, so don’t be surprised if these ideas singe a few eyebrows.

The best outcome for every home seller is a smooth transaction, conducted in a timely manner while producing the highest net proceeds possible. Maximizing net proceeds means taking home as much money as possible after escrow without paying unnecessary costs. If you want the best shot at keeping your net proceeds, it will be essential to get a firm grasp on a few topics before you wade into the process of listing your home with a broker.

First, consider the landscape of the residential real estate market and the fact that most of what you hear about selling homes is not true. When you understand that the language of the conventional narrative in residential real estate is designed to separate you from your net proceeds, you can take action to re-control the flow of that money. Otherwise, it’s easy to watch your funds get eaten up by other parties who know more.

To get the highest net proceeds possible from any home sale you need to understand how commissions and pricing work. Both topics are fraught with inaccurate and misleading claims. Understanding that commissions work against you unnecessarily gives you more control over getting the best financial outcome and avoiding them. Furthermore, owners who are misled in pricing guidance from brokers or kick off a plan based on inaccurate automated home valuation models from Zillow or Redfin, end up losing money from under-pricing while chasing multiple offers or just wasting a lot time. If the risks to net proceeds are not managed appropriately, owners can needlessly lose 10% of the value of their home, or more.

Finally, once the pricing research is complete and the broker selected, it is time to get your home ready to list. A solid looking listing and the right amount of staging puts you in the best position to maintain leverage as a seller through the entire transaction. A well-executed transaction is one where the seller uses this leverage to exit escrow with the highest net proceeds possible.

At the end of the day, it pays to recognize that much conventional wisdom in real estate is just plain wrong. Thinking like an insider may not be what brokers and agents want to encourage, but once you understand the relevant variables that influence the net proceeds in your home sale, the payoff for not toeing the party line is huge.

Check out everything you need to know about residential real estate and selling a home. The Insider’s Guide is provided free with no registration requirement and includes four sections with 5 - 7 strategy briefs that you can’t afford to skip: Real Estate Landscape, Selling Options, Pricing Concepts, and Getting Ready.

Sell your house like an insider

Name *