In the news

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The U.S. Has Some of the World’s Highest Real-Estate Commissions

Home buyers and sellers in Sweden and the U.K. typically pay a mere 1.5% to agents, but in the U.S. the number hovers around 5% to 6%, a new ranking shows

Surefield challenges Zillow with new tool to figure out how much your home is worth

Seattle-based Surefield announced a new tool today that offers a transparent way for Washington state home buyers or sellers to figure out how much a property is worth.

Realtors don't deserve 3% commission?

Should Realtors and other real estate agents be just paid hourly, or should we stick with the 3% commission?


KIRO TV-Seattle: Surefield Slashing Fees

Seattle reporter John Knicely interviews Surefield about the company's new 1.5% total commission service for sellers.


Upstart undercuts real-estate tradition

Seattle brokerage Surefield is slashing the total commission its customers will pay to sell their homes, joining a trend by some firms to undermine the industry’s status quo.


Attacking a 'quasi-cartel:' Seattle real estate firm aims to cut agents' commissions

In a move that will obviously inspire passionate debate in the Seattle real estate community, a new Seattle online real estate company said it aims to use technology to cut commissions paid to real estate agents, calling the industry a "quasi-cartel."


Surefield launches 3D home tour systems

Seattle-based Surefield announced it is drastically slashing buy-side commissions in an effort to bring the U.S. residential real estate market up to date with its peers around the globe.


Upstart firm sharply cuts commission on home sales

In a bid to disrupt the residential real-estate industry, Seattle brokerage Surefield is slashing the total commission its customers will pay to sell their homes from 6 percent to 1.5 percent.

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Local 3D Tour Tech Upstart Surefield Design-Jacked by Heavyweight Competitor Matterport

Local startup Surefield launched as a brokerage in April, offering home sellers detailed, virtual-reality-style online 3D tours.


Home tour is virtually at your fingertips

A new Seattle real-estate brokerage called Surefield hopes to improve the home-shopping experience by harnessing the power of video-game engines and computer-vision technology.


Redfin founder re-emerges with Surefield, a new way to sell homes with virtual open houses

Surefield creates a new technology that’s designed to eliminate, or at least reduce, pesky home tours that are now so common in the home buying process.